Click on the video link above for the Sainsbury’s Christmas advertisement. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago.
Jason Lichti (right) speaks with East Zorra-Tavistock Fire Chief Scott Alexander following the Remembrance Service at the Legion on Sunday afternoon, November 9, 2014. Both men’s ancestors were members of the 168th Battalion, 22nd Oxford Rifles.
In 1914 the village of Tavistock boasted slightly over 1,000 people and four hotels. Henry Ford had just introduced the assembly line operation in his Model T car plant in Detroit, Michigan, and Babe Ruth played his first professional baseball game.